The 5 Factors of a satisfying Client Journey...

by Leandre van Rooyen • 3 MIN • 641 Words

The 5 Factors of a satisfying Client Journey...
  • What will it mean for your finances when you’re able to convert more leads?
  • How many of your sellers/buyers/tenants do you lose to other agents?
  • What will the future of your business look like when you regularly get referrals out of the blue?
In this article I’m going to share tips on how to build quality relationships with clients by using technology so you can get to where you want to be…

Let’s jump straight in with this: Focus on your Client Journey, because if you don’t have a detailed journey mapped out, there is no way to produce consistency… And that is exactly why your income feels like a roller-coaster!

If you want to get better and faster results, work out a road map focusing on these 5 factors:

1. Awareness
2. Consideration
3. Decision
4. Retention
5. Advocacy

Nobody knows your clients better than you do and creating consistency & convenience might just be easier than you think - especially with some help from PropCon!

To get the ball rolling, I will share one tech tool that you can adapt & personalize to use in each of these 5 factors:


This 𝕧𝕚𝕣𝕥𝕦𝕒𝕝 𝕓𝕦𝕤𝕚𝕟𝕖𝕤𝕤 𝕔𝕒𝕣𝕕 gives you a boost of confidence where your unique story helps people to connect with you, client testimonials build trust and custom buttons helps visitors to reach out and ask for your help. Click here to see an example.


This factor is particularly important in real estate where the quality of your marketing material should set you apart from competitors. Buyer/Tenants are making an emotional decision… What are you doing to grab their attention and give them a special experience?

PropCon’s 𝕡𝕣𝕠𝕡𝕖𝕣𝕥𝕪 𝕞𝕒𝕥𝕔𝕙𝕚𝕟𝕘 helps to offer each client a unique experience matching their needs to specific properties shared through a link. Grab their attention & track engagement to see which homes they viewed most. Better yet, give them the power to update their own POPIA communication preferences as show in this example


Book more viewing appointments by making it easy for your clients to show you exactly which homes they like and want to see in person…

Our 𝕝𝕚𝕤𝕥𝕚𝕟𝕘 𝕓𝕣𝕠𝕔𝕙𝕦𝕣𝕖𝕤 has thumbs up & down icons for clients to use - click here and wait a few seconds to see it in action.


The fourth factor is all about staying in touch with your clients to generate repeat business - especially after a successful transaction... This is the perfect opportunity to offer that WOW factor by wishing them Happy Birthday, Happy House Anniversary, Sharing valuable info on a regular basis etc.

PropCon’s ℂ𝕒𝕝𝕖𝕟𝕕𝕒𝕣 𝕒𝕟𝕕 𝔼𝕞𝕒𝕚𝕝 ℝ𝕖𝕞𝕚𝕟𝕕𝕖𝕣𝕤 helps you to stay on top of your game! Our scripts & templates can be shared via WhatsApp, SMS or Email and helps you to save time and stay consistent…


The last factor is the key to unlocking more referrals… You need to ask for more business from your network and make sure they know you are an estate agent who values their referrals.

PropCon users have access to scripts & template for newsletters to stay top of mind. Another awesome feature is creating 𝕒𝕣𝕥𝕚𝕔𝕝𝕖𝕤 | 𝕓𝕝𝕠𝕘 𝕡𝕠𝕤𝕥𝕤 (just like this one) sharing valuable information like 5 Tips to prepare your Home to Sell or other topics such as:
  • Important steps every First Time Home buyer should take,
  • Top 3 Restaurants to visit in the Area,
  • Community Activities coming up for the Month etc.

As Richard Branson says: “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.”

If you believe that the success of your business is directly linked to the quality of relationships you have with your clients, but you feel lost - you are not alone!

PropCon gives you access all the tools & training you need to grow into the most successful estate agent you can be!

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